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Jack McCoy Surf Film Festival Recap

The inaugural Jack McCoy Surf Film Festival was a heartfelt celebration of surf culture, storytelling, and community. Across four unforgettable days, the festival brought together legends, filmmakers, and ocean lovers through film premieres, live music, and powerful moments of connection — including a moving tribute to Merc and the Psillakis family.

From the high-energy screenings of Snapt5 and Modern Collective to the nostalgic magic of Storm Riders and Endless Summer 2, every event captured the spirit of Jack’s legacy — creativity, aloha, and pure stoke.

Maxum was proud to support the festival and be part of a moment that reminded everyone why surf culture continues to inspire generations.

This Father’s Day, Maxum teams up with legendary surf filmmaker Taylor Steele and his daughter Jaiden to celebrate time well spent. Shot along the Californian coast, the campaign captures the balance between adventure and family — with Taylor’s signature Maxum watch built to keep pace with both.

Maxum is proud to unveil our latest partnership with Kyuss King, a true multi-talent from Byron Bay.

As a professional surfer, musician, and actor, Kyuss represents the bold, adventurous, and fearless spirit we champion at Maxum.

His lifestyle, grounded in the raw beauty of Australia’s outdoor landscapes, aligns seamlessly with our brand’s ethos and we are stoked to be teaming up for 2025

Discover the story behind the Hockey Dad x Maxum watch collaboration, as featured in Rolling Stone. Go behind the scenes with the surf-rock duo and director Taylor Steele to see how music, fashion, and adventure collide in this limited-edition collection.