News

Maxum is proud to unveil our latest partnership with Kyuss King, a true multi-talent from Byron Bay.

As a professional surfer, musician, and actor, Kyuss represents the bold, adventurous, and fearless spirit we champion at Maxum.

His lifestyle, grounded in the raw beauty of Australia’s outdoor landscapes, aligns seamlessly with our brand’s ethos and we are stoked to be teaming up for 2025

Maxum’s 200m Water-Resistant Watches: The Ultimate Accessory for Ocean Explorers

When you live life by the tides, you need gear that can keep up. Whether you're out chasing waves, diving into deep water, or spending long days on the boat, a watch that’s as rugged and reliable as you are...

Making Waves: Inside Hockey Dad’s Rolling Stone Feature & Their Maxum Collaboration

Discover the story behind the Hockey Dad x Maxum watch collaboration, as featured in Rolling Stone. Go behind the scenes with the surf-rock duo and director Taylor Steele to see how music, fashion, and adventure collide in this limited-edition collection.

HOCKEY DAD & MAXUM UNITE FOR A WAVE OF STYLE AND SOUND

Australian surf rock sensation Hockey Dad has teamed up with iconic Australian watch brand Maxum in an electrifying collaboration that fuses music and fashion like never before. With Maxum’s 25-year legacy of crafting durable, adventure-ready timepieces and Hockey Dad’s surf-infused,...

Maxum Turns 25: A Legacy of Time, Culture, and Innovation

For 25 years, Maxum has been more than just a watch brand—it has been a cultural movement. Since its inception, Maxum has distributed over 750,000 watches globally, making its mark on wrists from the beaches of Australia to the streets...