Maxum

Proudly Australian Owned for over 25 years

Born for adventure, designed to last, Maxum is made to move with you through land, sea, and every wild moment in between. Rugged, reliable, and unapologetically Aussie.

Jaleesa Vincent wearing Maxum Raglan Tide Watch with pink silicone strap

Maxum x Jaleesa Vincent: Wild Ride for 2026

Maxum is proud to unveil our latest partnership with Jaleesa Vincent, a true multi-talent: surfer, musician, painter, filmmaker, board shaper, and a tap-dancing breath of fresh air. Jaleesa is more than just an ocean lover — she’s a modern adventurer living life unapologetically, somewhere between the chaos and the calm, and we couldn’t be more stoked to have her join the Maxum family for 2026.

Free shipping on orders over $100

“Amazing brand, great product!” Zafinaa

Maxum Raglan Tide Digital Watch in Blue and Gold worn by Mary  Bianco in surf
Maxum Taylor Steele Collaboration Watch Ying Yang worn by surfer Rob Machado

“The watch just arrived, it’s so bloody gorgeous, I wasn’t ready for the solid weight of it, it feels really luxury having that weight to it.”

Kate F

Maxum Liberty Ladies Analogue Watch with white silicone strap worn by Elanie Bonal in surf Sirago Island
Maxum Sydney Crystal Embellished Ladies Gold and green dial watch worn by Lucie Hiavsa at Surf Life Line Comp
Maxum Raglan Tide Digital Watch black case green silicone strap - worn by Gene Armijo whale guide Tonga
Maxum Fanta Reissue Rectangular Watch gold and silver two tone worn by woman
Maxum Sydney Gold Crystal Embellished Watch worn by Elaskia musician wearing headphones with a bookshelf and 'triple j' logo in the background
Maxum Taylor Steele Collaboration Watch green and gold worn by Nicka in a cowboy hat and sunglasses standing behind DJ equipment with a green screen background
Maxum Hockey Dad Collaboration Watch worn by person holding a surfboard with a watch, wearing a black sleeveless shirt, on a blurred background.

Latest Stories

View all

Maxum x Jaleesa Vincent: Power, Style & the Ocean

Maxum x Jaleesa Vincent: Power, Style & the Ocean

Surfer, creative and coastal force — Jaleesa Vincent joins Maxum as our 2026 women’s brand ambassador. Living between chaos and calm, she embodies instinct, individuality and a deep connection to the ocean — the same mindset behind every Maxum watch.

Read more

Kyuss King Wins the 29th Annual Burleigh Heads Single Fin Festival

Kyuss King Wins the 29th Annual Burleigh Heads Single Fin Festival

Kyuss King has claimed the Open Men’s title at the 29th Annual Burleigh Heads Single Fin Festival, delivering a masterclass in speed, flow, and single-fin surfing.

Read more

Sawatzky Cup VI: Tremendous Tennis for a Tremendous Cause

Sawatzky Cup VI: Tremendous Tennis for a Tremendous Cause

Monday, January 12 delivered everything the Sawatzky Cup has come to stand for — great tennis, great people, and an even greater cause. Sawatzky Cup VI was an outstanding day on court, bringing together competitive spirit, community, and generosity in...

Read more