Proudly Australian Owned for over 25 years
Born for adventure, designed to last, Maxum is made to move with you through land, sea, and every wild moment in between. Rugged, reliable, and unapologetically Aussie.
Shop Best Sellers
Raglan Digital Square Dial Tide Watch– Gun Metal Case, Black Dial & Black Silicone Strap
Raglan Digital Square Dial Tide Watch– Gun Metal Case, Black Dial & Blue Silicone Strap
Silicone to Steel – Flip the Script Without Missing a Beat
Boardshorts or Blazers? Swap Your Strap, Change the Game

Ocean Ready.

Laidback Luxe










Latest Stories
Surf, Sound, Style — Kyuss King + Maxum
Maxum is proud to unveil our latest partnership with Kyuss King, a true multi-talent from Byron Bay.
As a professional surfer, musician, and actor, Kyuss represents the bold, adventurous, and fearless spirit we champion at Maxum.
His lifestyle, grounded in the raw beauty of Australia’s outdoor landscapes, aligns seamlessly with our brand’s ethos and we are stoked to be teaming up for 2025
Maxum’s 200m Water-Resistant Watches: The Ultimate Accessory for Ocean Explorers
Making Waves: Inside Hockey Dad’s Rolling Stone Feature & Their Maxum Collaboration
Discover the story behind the Hockey Dad x Maxum watch collaboration, as featured in Rolling Stone. Go behind the scenes with the surf-rock duo and director Taylor Steele to see how music, fashion, and adventure collide in this limited-edition collection.