Maxum x Kyuss King: Bold Moves for 2025
Maxum is proud to unveil our latest partnership with Kyuss King, a true multi-talent hailing from Byron Bay. As a professional surfer, musician, and actor, Kyuss is more than just a triple threat — he’s a modern adventurer living life unapologetically, and we couldn’t be more stoked to have him join the Maxum family for 2025.
Whether he’s carving waves, strumming his guitar, or appearing on screen, Kyuss brings an unfiltered energy to everything he touches. His raw, free-spirited lifestyle — shaped by the sun, sea, and laid-back pace of the Northern Rivers — is what Maxum is all about. We’re built for life outdoors. For saltwater and red dirt. For sun-chasers, thrill-seekers, and those who don’t mind getting a little scuffed along the way.
As part of this partnership, Kyuss will be showcasing his Maxum pick — the Gold Raglan Tide Watch — a timepiece that’s as tough and tide-smart as it is iconic. It’s made for people like Kyuss who need gear that keeps up with their every move, from lineup to stage lights.
Together, Kyuss King and Maxum represent a shared belief in going your own way, embracing the wild, and doing it all with style that doesn’t try too hard. This isn’t a collaboration, it’s a meeting of minds — and it’s just the beginning.
Shop the Gold Raglan Tide Watch: As Worn by Kyuss King
Watch this space. 2025’s about to get bold.
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