If there’s one thing we love at Maxum, it’s teaming up with creatives who live and breathe the same laid-back, adventure-fuelled lifestyle we design our watches for. And who better than Australian indie surf-rock icons, Hockey Dad, to show us exactly what that looks like?
In their recent Rolling Stone feature, A Day in the Life of Hockey Dad: Making Waves in Music and Fashion, Zach and Billy took us behind the scenes of their world—balancing life on the road with downtime at home, chasing waves, and of course, collaborating with Maxum on our exclusive Hockey Dad x Maxum collection.
Shot on a classic Sydney day at URBNSURF, the duo was joined by none other than Emmy Award-winning director Taylor Steele, who helped bring our latest campaign to life. Together, they captured the true essence of what Maxum is all about: good times, quality craftsmanship, and making every second count.
Between mowing lawns, walking the dog, and locking in some much-needed surf sessions back home in Wollongong, Hockey Dad’s schedule is as real and relatable as it gets. It’s this easy-going, no-fuss attitude that made them the perfect match for a Maxum collab—creating watches that fit seamlessly into their lifestyle, from stage to street to surf.
Why the Hockey Dad x Maxum Collection Hits Different:
- Inspired by the band’s laid-back vibe and love of the ocean.
- Featuring three limited-edition watches named after singles from their latest album:
🔹 Unhinged (Gold)
🔹 Base Camp (Blue)
🔹 Burning Sand (Black) - Built tough with marine-grade stainless steel and 200m water resistance, ready for whatever your day throws at you.
As Hockey Dad said in the feature, whether it’s making music, chasing waves, or just mowing the lawn, it’s all about staying grounded and making time for what matters. That’s exactly the spirit we channel into every Maxum watch we create.
Ready to join the ride?
Shop the Hockey Dad x Maxum Collection and wear a piece of the surf, sound, and story that’s redefining Aussie cool.
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